Event Abstract
70% of software vendors voted UX as a top priority focus area for 2009! That’s not surprising. Better usability directly impacts adoption and revenues, yet has been an afterthought at most software companies. But new technologies and customer expectations are aggressively enabling mature products to reinvent themselves through UX redesign. At this event, understand how this impacts your business, hear war room stories, and share best practices with decision makers who are leveraging UX to change market dynamics. All in a spectacular setting overlooking the Boston Red Sox Ballpark, over dinner and cocktails.
- Listen and interact with CXOs of leading ISVs who currently pursue a product UX redesign strategy – what works, what doesn’t, and whether it can work for you.
- Understand how emerging technologies could affect your product functionality and benefit your customers through an upgraded UX.
- Network over dinner with execs from other product companies facing UX challenges.
Agenda on August 19th, 2008
4:00 PM – 4:15 PM |
Registration and Hors d'oeuvres |
4:15 PM – 4:30 PM |
Welcome address |
4:30 PM – 5:15 PM |
Transforming legacy UX – Reengineering enterprise products
Marc Firenze, Chief Development Officer, Eagle Investment Systems
Danielle Newland, Product Manager, Eagle Investment Systems
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5:15 PM – 5:45 PM |
Designing breakthrough UX – Bootstrapping UX for new products
Stephen Peront, Chief Technology Officer, Xinnovation, Inc. |
5:45 PM – 6:15 PM |
Cocktail break
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6:15 PM – 7:00 PM |
Panel discussion – Best practices in delivering UX
John Pelak, UX Evangelist, Microsoft
Stephen Peront, Chief Technology Officer, Xinnovation, Inc.
Marc Firenze, Chief Development Officer, Eagle Investment Systems
Barb Hernandez, User Experience Manager, TechSmith Corporation
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7:00 PM – 8:00 PM |
Dinner and Networking
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